Digital Analyst

About this role

PepsiCo is hiring a Digital Analyst in Riyadh to connect KSA Snacks and Beverages brand teams with its Cairo-based Consumer Engagement team. The role includes planning campaigns, managing consumer engagement content and CRM communications, coordinating loyalty and reward partners, monitoring campaign performance, handling consumer complaints and app store reviews, and coaching one to two trainees. The advert seeks someone with 2–4 years of relevant experience, Arabic writing skills and professional English, hands-on CRM or marketing automation platform experience, and a bachelor's degree in a related field.

At a glance

Country

Saudi Arabia

Department

Marketing

Experience

2–4 years

Education

Bachelor's degree in marketing, communications, business or a related field.

Skills

What you will do

• Act as the primary liaison between the KSA Snacks and Beverages brand teams and the Consumer Engagement team in Cairo, turning brand priorities into briefs, campaigns and channel plans.
• Plan and run brand campaigns end to end, from brainstorming and concept to briefing partners, launch and reporting on results.
• Contribute consumer engagement input to the KSA brand team's 2027 Annual Operating Plan campaign plan, E-commerce and Away-from-Home plan, and quarterly brand reviews.
• Support consumer engagement media planning with the media team and agency partners, and manage influencer collaborations alongside the agency.
• Own the language and tone of consumer engagement in KSA across the app, push notifications, in-app messages and email, and keep tone-of-voice guidance and the Arabic and English glossary current.
• Write and adapt Arabic-first copy (English where needed) and review content from the team and agencies before it goes live.
• Plan creative work, brief designers and agencies, and review output against brand standards.
• Consolidate the quarterly content calendar across brands and channels, including engagement and educational CRM notifications.
• Own push, in-app and email content in Salesforce Marketing Cloud, including building, testing, scheduling and launching.
• Monitor the performance of each campaign and turn results into optimisation ideas the brands can act on.
• Test app updates, enhancements and new features, and raise IT tickets when something needs fixing.
• Manage relationships with loyalty aggregators, reward partners and direct Saudi partners, and help source rewards that consumers value.
• Raise purchase orders, handle quotes, and follow up on invoice payments and goods receipts, starting with Snacks and coordinating with Beverages.
• Track budgets so every campaign lands on plan.
• Own and regularly refresh complaint-handling templates, and handle and consolidate consumer complaints, raising IT tickets where needed.
• Manage app store reviews and replies.
• Handle COC-related matters for KSA campaigns and partners.
• Hire, train and coach one to two trainees in KSA.

What the employer is looking for

• 2–4 years of experience in consumer engagement, CRM, loyalty or brand and digital marketing, ideally in FMCG, retail, food and beverage, or a consumer app.
• Native or near-native Arabic with outstanding writing skills, and professional English.
• Hands-on experience with a CRM or marketing automation platform (Salesforce Marketing Cloud preferred; Braze, CleverTap or similar also valued) across push, in-app and email.
• A track record of running campaigns end to end, from idea and brief through launch and results, including working with creative, media or digital agencies.
• Comfort with numbers: able to read a campaign dashboard, work confidently in Excel, and turn engagement metrics into a next step.
• Strong organisation and follow-through across many workstreams, including budgets, purchase orders and vendor follow-ups.
• A collaborative, confident communicator who can influence brand teams and work smoothly with colleagues in another country.
• Bachelor's degree in marketing, communications, business or a related field.